Lakme 9 to 5 primer matte is the first lip colour with built-in primer for a long lasting, matte finish. The built-in primer makes the colour stay comfortably for 12 long hours. It also has a smooth application ensures an intense colour payoff, so you can match your look with perfection. Lakme 9 to 5 primer matte gives a smooth and creamy finish which doesn?t make the lips crease. Moreover, you don?t require touch-ups for not 8 but 12 hours. The key primer ingredient ensures that the lipstick gives a smooth finishes and feels extremely comfortable on your lips. Lakme 9 to 5 primer matte goes very well with Lakme 9 to 5 weightless mousse foundation as the base, followed by Lakme 9 to 5 flawless compact. Then go ahead and apply, starting from the centre of the upper lip, in your cupid?s bow, follow your lip line and fill colour evenly all over the upper and lower lips. Pro Tip: For a precision pro-matte finish, line your lips with the Lakme 9 to 5 lip liner and follow it up with Lakme 9 to 5 primer matte lipstick.