When a baby is born, their skin is at its most delicate. That's why we perfected our formulas over 125 years so they?re now even more gentle for all. JOHNSON'S Baby Soft Lotion is a clinically proven mildness formula with coconut oil that leaves your baby?s skin feeling soft and smooth after just 1 use. Infused with the classic baby fresh scent and hypoallergenic in nature, JOHNSON?S Baby Soft Lotion soothes and softens delicate baby skin while nourishing it for 24 hours. It is great for kids and adults too. JOHNSON?S baby care products. Trusted by moms for over 125 years! About the brand: At JOHNSON?s we never stop raising the bar when it comes to what?s best for your baby, we?ve conducted 90% of all-industry-led research focused on understanding healthy baby skin. That?s why we listened to parents from around the world and reformulated our products, inside and out, to set a new standard for gentle. All in all, we listened to 26,000 consumer voices to help shape and refine our products, proposition, and packaging design. JOHNSON?S products are naturally-derived, free from parabens, sulphates, dyes & phthalates, PH balanced and hypoallergenic. The results reflect our fundamental mission: creating a world where every baby thrives. Our newly-reformulated baby products don?t just cleanse and moisturize, they turn caring moments at every age and stage into opportunities to strengthen a baby?s bond with their parents. JOHNSON?s choose gentle! How to use: Gently smooth over baby's entire body to moisture.